Apple iPhone
Strategic planning for competitive advantage.
After the shocking news of the of death of Apple's mastermind Steve Jobs people from all walk of the earth began to talk about how that was the beginning Apple's downfall but then came Tim Cook Apple's new CEO dismiss all the nonsense and continued Steve's work steering them to more success. Tim had to drive to carry on all the company's visions and objectives his predecessor had left. He also a strong team behind him, each hierarchy works hand in hand complementing each other and every plan they have are strategic in a sense that they are implemented find vulnerabilities in the market and capitalize on them. This is the basis of which Apple keeps thriving.
With that being said, Apple's first factual evidence of this of the first iPod. When everybody had huge CD players and Sony walk mans, Steve decided it was time for some more portable and convenient, disregarding all the large components and CD pouches he and his team made it possible to have a "1,000 songs in your pocket"
Then Apple introduced themselves in the phone market with their iPhone. Bringing something revolutionary that no other companies had and fascinated the consumers. A move that made Apple's iPhone the talk of the town, taking over the phone market in the US.
Creating a competition, Apple went head to head with other companies thus creating a rivalry with their biggest rival Samsung. This rivalry made each company push their teams to the limit, coming up plans and new ideas every year to be on top.
Samsung has multiple lines of phones running on the android operating system throughout the market and this was troublesome to Apple due to the fact the Samsung has been skyrocketing in market shares. With all this going on Apple had to respond quickly so last year they introduced two iPhones with the intention of matching up with their rivals. And just this year they have to decided to make their phone screens larger, a move intended to draw the attention of all the 'big screen phone lovers' to buy their product. This is very beneficial to the consumers because they have a wide variety of products to choose from, capitalizing on opportunity cost.
Each strategic plan was to make a phone that differentiated itself from the others in the market. That included making a 'greener' phone that is environmentally friendly and even going as far as having the lightest and thinnest phones every year with the smallest of components.
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Every year upgrading their operating system. The new system, iOS 8 brings tons of new features to the phones which includes a default health app, iOS 8:Health; targeting individuals who pays close attention to their well-being.
Apple have integrated on their iPhones a 'pay by phone' app that was previously attempted by their rivals but failed. What the Apple team did was partnered with banks and major retail companies to integrate Apple Pay in their services.
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Apple's marketing team have done exceptionally well in advertising the phones through multiple advertisements and teaming with various musical artistes namely U2 and in their new advertisement for the iPhone 6 and iPhone 6+ they had Justin Timberlake and Jimmy Fallon.
With that being said, Apple's first factual evidence of this of the first iPod. When everybody had huge CD players and Sony walk mans, Steve decided it was time for some more portable and convenient, disregarding all the large components and CD pouches he and his team made it possible to have a "1,000 songs in your pocket"
Then Apple introduced themselves in the phone market with their iPhone. Bringing something revolutionary that no other companies had and fascinated the consumers. A move that made Apple's iPhone the talk of the town, taking over the phone market in the US.
Creating a competition, Apple went head to head with other companies thus creating a rivalry with their biggest rival Samsung. This rivalry made each company push their teams to the limit, coming up plans and new ideas every year to be on top.
Samsung has multiple lines of phones running on the android operating system throughout the market and this was troublesome to Apple due to the fact the Samsung has been skyrocketing in market shares. With all this going on Apple had to respond quickly so last year they introduced two iPhones with the intention of matching up with their rivals. And just this year they have to decided to make their phone screens larger, a move intended to draw the attention of all the 'big screen phone lovers' to buy their product. This is very beneficial to the consumers because they have a wide variety of products to choose from, capitalizing on opportunity cost.
Each strategic plan was to make a phone that differentiated itself from the others in the market. That included making a 'greener' phone that is environmentally friendly and even going as far as having the lightest and thinnest phones every year with the smallest of components.
Every year upgrading their operating system. The new system, iOS 8 brings tons of new features to the phones which includes a default health app, iOS 8:Health; targeting individuals who pays close attention to their well-being.
Apple have integrated on their iPhones a 'pay by phone' app that was previously attempted by their rivals but failed. What the Apple team did was partnered with banks and major retail companies to integrate Apple Pay in their services.
Apple's marketing team have done exceptionally well in advertising the phones through multiple advertisements and teaming with various musical artistes namely U2 and in their new advertisement for the iPhone 6 and iPhone 6+ they had Justin Timberlake and Jimmy Fallon.
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