Blog 11: Services and Nonprofit Organization Marketing

Apple Inc. offer a wide variety of services. Each differs and caters to every consumer's specific needs.
Apple's Genius bar a tech station where a special trained support team help the customers with hardware or software problems.

In every Apple store their products are set in a way that as you enter you can find what you want quickly without going through a hassle searching for it

Apple is apart of a large organization name Product Red where they raise money by creating products that feature the Product (RED) brand on it.

Apple's (RED) products

Blog 10: Product Concepts

As it relates to product concepts and apple, the iPhone 6 and 6 Plus may be classified as a specialized product due to the fact that consumer will have a to relatively spend a bit more to get it. Also to go out of their way to get it and will accept no substitute. The factor of lifestyle is important too because there is a wide selection of simpler inexpensive phone to choose from.

Singer Chris Brown with customized gold iPhone 6

Blog 9: Personal Selling and Sale Management

In every apple retail store you go into there there associate there that are trying to sell you the

products. They may not be aggressive  with their technique but after a brief conversation with them they'll make to consider to buy what was being talked about or any of the Apple products. The associates are properly trained therefore they're highly competent in customer service and knowledge of the products.

For sales management Apple 

 

Blog 8: Advertising, Public Relations and Sales Promotion

Apple does its advertisement through various channels. As of late the most popular one is the use of social media, Facebook and YouTube being the two favorable.

 Apple also have TV advertisements.

Various retailers and since recently banks are advertising Apple's products and services. This is called a cooperative advertisement.

As with regards to public relations where you don't have to pay for the spread of information about the company or any of the products and service. PR can also be used to address any ongoing issues with the company. An example of this was when iPhone 4 users where having their calls dropped because of where the antenna was located. Apple used the social media to address the problem. Sine recently with the new iPhones, they were reports that the phone can be easily bent and the new operating system, iOS 8 was giving aot of trouble. Apple address the issue with the same manner.

Released statement from Apple regarding the bending issue.