Blog 8: Advertising, Public Relations and Sales Promotion

Apple does its advertisement through various channels. As of late the most popular one is the use of social media, Facebook and YouTube being the two favorable.

 Apple also have TV advertisements.

Various retailers and since recently banks are advertising Apple's products and services. This is called a cooperative advertisement.

As with regards to public relations where you don't have to pay for the spread of information about the company or any of the products and service. PR can also be used to address any ongoing issues with the company. An example of this was when iPhone 4 users where having their calls dropped because of where the antenna was located. Apple used the social media to address the problem. Sine recently with the new iPhones, they were reports that the phone can be easily bent and the new operating system, iOS 8 was giving aot of trouble. Apple address the issue with the same manner.

Released statement from Apple regarding the bending issue.