Blog 10: Product Concepts

As it relates to product concepts and apple, the iPhone 6 and 6 Plus may be classified as a specialized product due to the fact that consumer will have a to relatively spend a bit more to get it. Also to go out of their way to get it and will accept no substitute. The factor of lifestyle is important too because there is a wide selection of simpler inexpensive phone to choose from.

Singer Chris Brown with customized gold iPhone 6