Apple has multiple means and ways to properly market their products advertising through various channels is one way.
Apple has their own retail stores which by the way leaves you in awe with its exquisite presentation, it is a destination store where only they can provide specifics and certain services other retailers does not offer. The company also distributes their products via retailers such as best buy and major cell phone providers.
Also Apple uses the exclusivity technique or distribution; composing only one or few dealers within a given area. When Apple first introduced the iphones it was only available for purchase at AT&T only. They had exclusive arrangements only with that phone company. The issues with this strategy is that the phones were restricted only to AT&T customers and if you wanted to have one, one would have to join the company under contract which may be costly because then you would have to terminate the current contract with other companies and it usually comes with a fee.
Now Apple uses the selective distribution strategy block dealers and retailers to eliminate all but few in any single area.
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