Sunday, October 12, 2014

Blog 5: Developing A Global Vision


In an effort to expand within the global market, Apple is placing its flagship stores in many different locations across the world. According to Wikipedia it states that "with global sales of US$16 billion in merchandise in 2011, Apple leads the United States retail market in terms of sales per unit area. As of April 2014, Apple has 424 retail stores in 16 countries and an online store available in 39 countries."
World: 435 stores in 16 countries
(257 US/178 elsewhere)
United States: 257
United Kingdom: 37
Canada: 29
Australia: 21
France: 17
Italy: 14
Germany: 14
China: 12
Spain: 11
Japan: 8
Switzerland: 4
Hong Kong (SAR of China): 3
Sweden: 3
Netherlands: 3
Brazil: 1
Turkey: 1



Apple uses the strategy of one product, one message strategy to market its products to diverse audiences. This is a way of promoting the product for all markets the same way, with the same message.






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