Recognized steps used when consumers are in the process of attaining a new good or service. This is entirely based on the consumer attitude towards the, whether it might be personal preference or the simply the importance of it. It can also be the consumer's lifestyle; economical factors and finally the influence of society, how or what society thinks of that product.
With Apple, the behavior of current and potential consumers increases as year they have a wider range of products to choose from. Regarding the iPhones, there are mutitples devices, the 4,4s,5,5c,5s,6 and 6plus so this heavily influences the decision making process.
Firstly the consumers figure out if they want a new phone or not and if they do have one what is the problem with it.
The consumers then research which one of the iPhones they want, in other terms one which best suits them. On the iPhones one usually research on the specifications (cameras, screen size, battery life etc.)
Often times than less the usual alternatives the consumers reach out for are the android powered smartphones, Samsung to be more specific.
After all that consumers finally decided to buy the iPhone, disregarding any alternatives. However, an alternatives may still be purchased if it fits the criteria of the consumers.
The phones are then by trading it in for a later version when availabe
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